Is Anybody Out There Listening? Measuring Success in Science Communication: Workshop at ESA 2014



I am headed to the annual meeting of the Ecological Society of America in Sacramento next week, and I am organizing a panel with ESA PIO Liza Lester on successful science communication. For those attending, the workshop will be on Thu. Aug. 14, 11:30am to 1:30pm in Room 204 of the Sacramento Convention Center. Here is the link to the ESA program info. I am excited to have a diverse and talented group of panelists participating in this interactive workshop:


Heather Galindo is the Assistant Director of Science for COMPASS, an organization based at University of Washington that specializes in training and guiding scientists in communicating effectively with the public and with policymakers.
Virginia Gewin is an experienced freelance journalist, and regularly writes for Nature and Frontiers in Ecology & Evolution, among many other well regarded publications.
Jonathan London is the Director of the Center for Regional Change at UC Davis, and has researched decision-making and communication in environmental justice and community development.
Holly Menninger is the Director for Public Science for Your Wild Life at NC State University, and has diverse experience in science, academia, public relations, and journalism.
Jensen Montambault is Applied Conservation Scientist at The Nature Conservancy and has worked in several conservation and advocacy organizations, including Conservation International, USAID Neotropical Migratory Bird Conservation Program, and the Peace Corps, and has research on and experience with how to make change with science.
The workshop will proceed as follows:

Each panelist will be asked to come to the session with a question for the audience that demonstrates a particular communication tactic to which the audience may respond, or that compares and contrasts different communication strategies meant to promote interest or understanding among particular audiences. Following this activity, the audience will participate in a question-and-answer session with the panel. Questions that we will use to promote discussion include:

  • How would you design a study to help scientists choose particular communication strategies from the wealth of options available?
  • How do we evaluate communication success? And what does “success” mean for scientists and science communicators?
  • How does a perception of political neutrality/ advocacy affect the success of communicating scientific information? Should scientists be impartial or advocates?
  • How do you successfully reach a new audience in comparison to people who are already familiar with your field?

You can follow the conversation on Twitter at #ESA2014scicomm.

If you’re at the ESA conference and you want to talk all things ecology or science communication, you can find me at the Sigma Xi meet-up on Wednesday at 5pm at the Firestone Public House in Sacramento. #ESA2014sx



Is Anybody Out There Listening? Measuring Success in Science Communication: Workshop at ESA 2014 — 1 Comment

  1. Pingback: Why Did the Scientist Cross the Road?

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