Scientists’ Understanding of the Public Is Just as Important as Public Understanding of Science

When I hear people discuss topics like climate change or vaccines, it often is accompanied by some inherent assumptions about the people who harbor beliefs that are not supported by science. Once I entered the field of science communication and started reading up on it, I realized that the literature does not support many of these assumptions. I summarized my findings in my first post for American Scientist‘s new blog From the Staff(This is one of several new blog channels, a launch I’m excited to be a part of. Check them out here.)

Arthur Lupia, a political scientist at University of Michigan, gave a great talk last year about why scientists can’t simply use intuition to decide how to communicate. Lupia says they must learn about their audience to meet them where they are. Watch his talk here:

 


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